Reasons Why You Should Translate Video Content

Woman watching webinar on laptop

When it comes to online content, video is the new king. But how can you make your new or pre-existing video content even more effective? One way to become even more successful is by translating your content into many different languages. This is a great way to make your content more accessible and appealing to different kinds of people all around the world. Still not sure it’s necessary? Keep reading to learn more about the many benefits of translating your video content. 

Appeal to a Wider Audience

Not everybody speaks or understands English. By only sharing videos that are in English, you are alienating a large group of potential customers. Translating your videos gives you a wider appeal, which will help you to reach a bigger audience. If there are more people checking out your content, then there will be more people who are potentially interested in your product or service.

This will increase your brand authority, boost sales, and help your company to thrive in an increasingly digital world. Moreover, translating videos is especially important if you plan to expand your business internationally or you have a large customer base of non-English speakers. 

Improve your SEO

Many people who are new to the world of video may not realize that translating videos into other languages can actually improve your organic search rankings because search engines can scan caption text. For each language you choose to translate into, there should be an additional page on the website. This will expand your content, which can also be good for your SEO. Plus, if you use a professional translator and not an auto-translate option, you don’t have to worry about any penalties from Google for duplicate content.

Stand Out from your Competition

Most businesses do not even consider other languages when they are posting a video, but you aren’t like most businesses. You consider your viewer’s needs, especially those who may not speak English. By translating your videos, you can stand out from the crowd by creating useful and unique content. You are taking advantage of a tactic that your competition is not, giving you an edge and a wider appeal to new customers. 

Increased Audience Engagement

Though it may seem obvious, your audience will enjoy and engage with your video more if they can understand it fully. Images do not necessarily need translation, but words certainly do. In order to boost likes and comments from foreign language users, you will need to have your video content professionally translated. If they can comprehend your videos, they will be more likely to comment on them and share them with their friends and followers.

Create Easily Understandable Content

Depending on the type of business you run, the videos you produce may use more complicated language. Videos of cute dogs transcend language barriers, but videos explaining medical concepts must be translated in order to be understood. By working with a professional medical language translator,you can ensure that even the most complex concepts are explained clearly and accurately, no matter what language your audience speaks. This gives your business a wider appeal and eliminates any silly misunderstandings that may otherwise arise. 

For all of your translation needs, contact us at Tembua, Inc. today!